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Minitab workspace7/28/2023 ![]() ![]() ![]() Put simply, you start with an idea and build off of it. If you haven’t formally used a Mind Map before, you’ll find them amazingly easy and a natural extension of your thinking. Let’s start with a tool that encourages structured creativity: Mind Maps. Some of our best ideas are generated around those boards – but wouldn’t it be better if you had recorded these ideas so they are instantly usable? Brainstorming tools allow you the creativity of a whiteboard session, but structure to collect and eventually execute on your ideas. As marketers, we love our whiteboarding sessions with the team. Now I am going to focus on just a few of the brainstorming tools inside Minitab Workspace. ![]() In the first blog post, I highlighted how Minitab Workspace can help you focus more on strategy and less on painful PowerPoint formatting when you use Workspace’s SWOT Analysis tool and flow charts and the Kano Model. As marketers, we’re always looking to be more efficient and effective. ![]()
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